Current:Home > ScamsTaco John's has given up its 'Taco Tuesday' trademark after a battle with Taco Bell -DollarDynamic
Taco John's has given up its 'Taco Tuesday' trademark after a battle with Taco Bell
View
Date:2025-04-26 08:35:36
The phrase "Taco Tuesday" is now free to use after a taco chain restaurant relinquished its trademark on the popular phrase.
Taco John's has held the trademark since 1989, in all U.S. states except New Jersey. Taco Bell filed a petition with the U.S. Patent and Trademark Office to have it reversed, arguing that no one should have the rights to a common phrase.
In a statement released Tuesday, Taco John's conceded and said they are "lovers, not fighters."
"We've always prided ourselves on being the home of Taco Tuesday, but paying millions of dollars to lawyers to defend our mark just doesn't feel like the right thing to do," Taco John's CEO Jim Creel said.
"Best taco tuesday ever... for now," Taco Bell tweeted.
Gregory Hotel, Inc. holds the "Taco Tuesday" trademark in New Jersey.
Taco John's is asking Taco Bell to match its $100-per-restaurant donation to the nonprofit Children of Restaurant Employees, or CORE.
"Taco Tuesday wouldn't be possible without those in the service industry who are behind the scenes, crafting tacos for us all to enjoy," it said.
Taco John's has about 400 locations in 23 states, while Taco Bell has more than 7,200 locations in the U.S. and about 1,000 restaurants across 30 countries internationally.
NBA superstar LeBron James petitioned to trademark Taco Tuesday in 2019, but was denied, and has since appeared in a Taco Bell commercial advocating for universal use of the phrase.
Taco John's, which censored James' name in its press release, also urged him to donate the money he received from being a Taco Bell spokesperson to CORE.
veryGood! (5855)
Related
- Are Instagram, Facebook and WhatsApp down? Meta says most issues resolved after outages
- FBI quarterly report shows 15% drop in violent crime compared to last year
- Paris Hilton Shares Insight Into Sofia Richie's New Chapter as a Mom
- MacOS Sequoia: Key features and what to know about Apple’s newest MacBook operating system
- South Korea's acting president moves to reassure allies, calm markets after Yoon impeachment
- Man arraigned in fatal shooting of off-duty Chicago police officer
- Dog fight! Joey Chestnut out of July 4 hot dog eating contest due to deal with rival brand
- AP sources: 8 people with possible Islamic State ties arrested in US on immigration violations
- NHL in ASL returns, delivering American Sign Language analysis for Deaf community at Winter Classic
- Federal judge strikes down Florida's ban on transgender health care for children
Ranking
- A Mississippi company is sentenced for mislabeling cheap seafood as premium local fish
- Lawsuit filed challenging Arkansas school voucher program created by 2023 law
- Jerry West, a 3-time Hall of Fame selection and the NBA logo, dies at 86
- What is paralytic shellfish poisoning? What to know about FDA warning, how many are sick.
- B.A. Parker is learning the banjo
- Chefs from the Americas are competing in New Orleans in hopes of making finals in France
- Psst! West Elm Just Added an Extra 40% off Their Clearance Sale Section, With Home Decor Starting at $20
- Do you regret that last purchase via social media? You're certainly not alone.
Recommendation
Off the Grid: Sally breaks down USA TODAY's daily crossword puzzle, Triathlon
Biden administration to bar medical debt from credit reports
US will send Ukraine another Patriot missile system after Kyiv’s desperate calls for air defenses
Rapper Enchanting Dead at 26
Intellectuals vs. The Internet
Ukraine says its forces hit ultra-modern Russian stealth jet parked at air base hundreds of miles from the front lines
Pamela Smart accepts responsibility in husband's 1990 murder for first time
Krispy Kreme unveils new doughnut collection for Father's Day: See new flavors